Founding clients $250 instead of $500 for our first 10 clients · ends Nov 30 Book now
New-car buying advocates · Ex-dealership insiders

We sit on your side of the desk.

You pick the new car. We get dealerships competing for it, negotiate your deal and check every fee, rate and add-on. You just walk in, sign and drive away.

Get someone on your side See how it works
We don't take or make money from dealerships. We represent you, the client, in the buying process.
  • Quotes from multiple dealers
  • Every fee and add-on checked
  • On call while you sign
RETAIL WORKSHEET Customer: You
Stock # Salesperson
Selling price
checked against market ✓
Admin & doc fees
unnecessary — gone
“Protection package”
“mandatory”? declined
Extended warranty
costs them a few hundred
Interest rate
marked up? (dealer reserve)
Monthly payment
lagged? redo the math
TOTAL
How it works

Three steps. You're never on your own.

From your last test drive to the day you get the keys, here's where buyerside fits in. Tap a step to jump ahead.

You · Test drive & decide

Test drive & choose your exact car

Do your test drives at whichever dealerships you like, and take your time. Once you know exactly what you want, down to the make, model, trim and colour, that's when you book us.

You don't need to talk numbers with anyone yet. That part is our job.

While you shop, keep in mind

  • You may get steered toward cars that carry a bonus commission. Choose the one that suits you.
  • Don't sign anything or agree to numbers on a test drive
  • Write down the exact trim, colour and any packages you want
Step 1 of 3
Why we exist

A great deal is the bonus. Not getting taken advantage of is the job.

There are more ways to get taken advantage of at a dealership than most buyers ever realize.

We'll still fight hard for your deal:

  • Lower your out-the-door (OTD) price
  • Get unnecessary fees taken off
  • Skip the overpriced business-office products. We know which ones are worth it and how much they're marked up.

But our first job is simple: make sure you walk out treated fairly.

From the inside

Things we've personally seen happen.

Not hypotheticals. These are things we've watched happen to real buyers, and exactly what we're there to stop.

  1. Steered toward the car that pays them

    Some dealerships push the vehicles they're currently earning bonus commissions or incentives on. Those incentives do nothing for you.

  2. Pressure to buy today

    Inflated lies about inventory, like “that's the last one in that colour” or “someone else is coming to see it today”, and lines like “If we do that, do we have a deal today?” They're built to stop you checking another dealership.

  3. Fees and “mandatory” add-ons

    Unnecessary fees, plus warranties and packages presented as mandatory when their real job is padding the dealership's profit.

  4. A higher rate than you need

    It's called dealer reserve. The bank pays the dealership more commission when your interest rate is higher, so there's a reason to quote you a rate above what you actually qualify for.

  5. Lagged payments

    Many buyers don't know this exists

    Say your real payment works out to $450 a month. At the sales desk, they show you $500. That leaves them $50 a month of room, and in the finance office they fill it with a warranty or another product. The payment matches what you were told, but now you're paying for something you never asked for.

    Most people don't even know this is possible. We've personally heard coworkers brag about it.

    How a lagged payment works
    Payment you're quoted at the sales desk $500 /month
    $500 — your monthly payment, taxes and fees included (or so you thought)
    $50 /month of room

    ↑ the “lag”: filled in the finance office with a warranty or product you never asked for

    If it's not caught: $50 × 12 months × 5 years
    $3,000 overpaid without realizing it.

    The payment matches what you were promised. What it pays for doesn't.

Did you know?

Up to 600%

Warranties and other finance-office products can be marked up as much as 600%.

$100s → $1,000s

A warranty that costs the dealership a few hundred dollars can be sold to you for thousands.

Dealer reserve

When your interest rate is higher than it needs to be, the lender can pay the dealership more. That extra is called dealer reserve.

Who we are & why we do this

Nobody's scared to buy an iPhone.

So why are so many people scared to buy a car?

We're ex-dealership employees who got fed up.

We spent years inside dealerships and saw how the system is built: the pay plans, the targets, the tactics. Too often, it works against the person buying the car.

More and more people are afraid to go buy a car. Nobody feels that way buying an iPhone or new clothes. Most people actually enjoy it. Buying a car should feel the same.

We want to change the industry. We know the playbook from the inside, and we use that insider knowledge to make sure you're never the one being taken advantage of.

Service area

We cover all of the Lower Mainland.

Metro Vancouver, the North Shore and the Fraser Valley. We get quotes from dealerships across the region, so you're not stuck with the one closest to you.

Where we'll meet you
  • Vancouver
  • North Shore
  • Burnaby
  • Richmond
  • New Westminster
  • Tri-Cities
  • Pitt Meadows
  • Surrey
  • Delta
  • White Rock
  • Langley
  • Maple Ridge
  • Mission
  • Abbotsford
  • Chilliwack
  • Hope
  • and everywhere in between
Fraser Valley too Mission, Abbotsford, Chilliwack and Hope sit just east of this map, and they're covered too.
Strait of Georgia Burrard Inlet Boundary Bay Howe Sound Fraser River BRITISH COLUMBIA WASHINGTON, USA West Vancouver North Vancouver Vancouver Burnaby Coquitlam New Westminster Surrey Pitt Meadows Maple Ridge Richmond Delta White Rock Langley Fraser Valley →
FAQ

Questions, answered.

Still wondering about something? Email us and ask.

Do you take money from dealerships?

No. We don't take or make money from dealerships. We represent you, the client, in the buying process.

How do you get me a better deal?

We contact several dealerships for your exact car, get written out-the-door quotes, and use them against each other. Then we go through every line: the price, the fees, the add-ons and the finance or lease terms. We can't guarantee a specific price, discount or rate, but we promise to get you the best deal we can find and make sure you're not taken advantage of.

Do you help with used cars?

Not right now. We focus on new vehicles, where we can compare the exact same car across dealerships and know precisely what a fair deal looks like.

Can you help with financing, leasing and my trade-in?

Yes. We check that your finance or lease rate isn't marked up and compare it with what a bank or credit union would offer. If you're trading in, we get offers for your vehicle so its value can't be quietly lowered inside the deal.

What if the colour I want isn't in stock?

We look beyond the lot. Dealerships can trade vehicles with each other, and if your exact trim and colour isn't available nearby, we can arrange a factory order. We'll tell you the timeline before anything is locked in.

When do I pay, and what if I change my mind?

After you book, we'll set up a quick discovery call to confirm the exact car you want and what you need from the deal. Once that call is done, you send the $250 by Interac e-Transfer to contact@buyerside.me (we'll walk you through it), and we start contacting dealerships. Book us once you're 100% decided on the car, so do your test drives first. If you cancel before we've sent you your deal, you'll get 75% back ($187.50). Once we've sent you your deal in writing, the fee isn't refundable.

How long does it take?

It depends on the car. If your exact trim and colour is in stock, it can move quickly. If we need a dealer trade or a factory order, it takes longer. We'll give you a realistic timeline on your discovery call and keep you updated until your signing day is set.

What area do you cover?

All of the Lower Mainland: Vancouver, the North Shore, Burnaby, Richmond, the Tri-Cities, Surrey, Delta, Langley and out through the Fraser Valley. We get quotes from dealerships across the region.

Do I still have to deal with the dealership?

Only to sign and pick up your car. We handle the quotes and the back-and-forth. On signing day you'll see the salesperson and the business office, but you'll walk in knowing your deal, we'll have already reviewed the paperwork, and we're on call if anything changes.

Picked your new car? We know the playbook.

One price · All three steps
$250 $500 CAD
Founding client price for our first 10 clients · ends Nov 30 That's a twelfth of the $3,000 one lagged payment can cost you. Dealer quotes and negotiation, financing, lease and trade-in checks, a paperwork review, and on call while you sign. Paid by Interac e-Transfer after your discovery call.

Tell us the exact car you've chosen. We'll get dealerships competing for it and send you the best deal we can find, in writing.

Start your deal contact@buyerside.me

Know someone shopping for a car? Refer them, and if they buy with buyerside, we'll send you $100.